Led the creative concept process of the Brand’s seasonal assortments as well as special collections and branding initiatives. Set and drove the Brand’s fashion vision through trend, print and color.
Vision boards followed by in-store fashion collections shown.
The first vision board shown was my first trend presentation that was highly successful and brought the strongest sales from a collection in over three years. The print became the roadmap for future prints and was consistently sold out on many replenishments. It made the front of the store, giving a fresh fashion collection to the brand.
Fall/Winter mood boards for Banana Republic.
Directed trend, color palette and vision for Summer - Fall apparel line. Merchandised trendy silhouettes to promote newness in the market. Art directed hand painted textiles and photoreal prints for the collection.
Revamped the Joe Boxer Women's Sleep Loungewear line with a fresh approach utilizing trends. Directed, merchandise each piece for trend right product in the market place. Worked closely with production to ensure the vision is well executed with each fabrication.
Star Wars License Apparel
Produced a fresh apparel line for the Star Wars license incorporating custom Darth Vader lace, burnout of characters and full sublimation on garments.
PRINT CONCEPT & COLOR
Hand illustrated and computer generated prints for Banana Republic Factory Store Women's Holiday Season.
Starting with the black and white fern print...created prints for Women's Athletic line used throughout the entire product line apparel and accessories.
YOUNG MEN'S FASHION COLLECTIONS
Revamped the Joe Boxer Men's Sleep Loungewear line with a fresh approach utilizing trends. Directed, merchandise each piece for trend right product in the market place. Worked closely with production to ensure the vision is well executed with each fabrication.
Star Wars License
Created and designed the vision for "Retro" Star Wars Men's apparel line. Merchandised the product line to reflect retro silhouettes. Worked closely with Target to establish color palette for a seamless floor presence. Incorporated the Light vs Dark Star Wars theme in detail stitching in necklines and hombre drawstrings on pants.
Directed the vision and trends for the lounge wear and fashion collection. Directed the novelty design of onesies, slippers and packaging for a fresh authentic approach to Star Wars. Developed this creative pitch that granted company the Star Wars license representing millions of dollars in potential revenue.
Designed and produced a Punisher license collection for specialty retail tier based on hyper urban trend.
BRAND MARKETING CAMPAIGNS & GRAPHICS
Art Directed, designed retail ads for digital and print.
Art directed and created trend right graphics for fast fashion tees and product across all categories.
LICENSED PRODUCT DESIGN
Led the product development of the categories shown. Art directed, designed and collaborated with top global designers and vendors while maintaining and promoting the licenses at Warner Bros. Intellectual Properties and MjC International Group.
HOME HARD & SOFT LINES
Caipirinha - Spring 2017 presentation for tabletop, fabrications, collection, product taken to technical specification and how this collection is shown on the retail floor and shot for the catalog.
Created vision boards for niche markets to increase revenue and gain new consumers at retail.
Created vision boards for client to display different markets use of materials and to merchandise product.
Created vision boards for Pottery Barn Home Workspaces. As technology has changed our home workspaces have evolved.
WEBSITES | LANDING PAGES | EMAIL ADS
Designed, art directed, landing pages, websites and email ads incorporating branding for clients.
PACKAGING & DISPLAYS
Created the branding for Men's skincare line. Designed the Skintopia logo and packaging. Wrote the clever copy and naming of each product. Sourced the malleable rubber plastic containers for skincare line.
Created In-Store Displays and Palettes with assorted merchandise and novelty packaging for Star Wars. End caps with different size ranges customized for retail environments.
Art directed novelty packaging for apparel.
Designed the packaging for Disney's games. Timon and Pumbaa's Gamebreak packaging was a top selling game and a first for Disney to have a black background for kids packaging.